Trend management: how to effectively use trend-knowledge in your company
Auteur :
Blechschmidt, Jörg
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662647059
Date de publication :
31 janv. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book offers a compact introduction to the topic of trend management in companies. The author explains the individual activities and results of trend management, and how a sound process can be established in a company.