Rhetoric of logos: a primer for visual language
Auteur :
Helmann, Eduard
Éditeur :
Niggli Verlag
ISBN :
9783721209570
Date de publication :
6 oct. 2016
Dimensions :
21,0 x 14,8 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Suisse
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.