Lead markets: country-specific success factors of the global diffusion of innovations
Auteur :
Beise, Marian
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783790814309
Date de publication :
23 oct. 2001
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.