Leveraging mobile media: cross-media strategy and innovation policy for mobile media communication
Auteur :
Feldmann, Valerie
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783790815757
Date de publication :
24 févr. 2005
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.