Risk-benefit perspective on early customer integration, a
Auteur :
Kausch, Christoph
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783790819618
Date de publication :
20 août 2007
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.