Reputation transfer to enter new b-to-b markets: measuring and modelling approaches
Auteur :
Falkenreck, Christine
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783790828115
Date de publication :
1 mars 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.