Key account management in business-to-business markets: an assessment of its economic value
Auteur :
Wengler, Stefan
Éditeur :
Deutscher Universitats-Verlag
ISBN :
9783835005174
Date de publication :
26 sept. 2006
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. Similarly, key account management controlling of an already implemented key account management organization is also lacking.