Elements of brand design, the
Éditeur :
Taschen GmbH
ISBN :
9783836599788
Date de publication :
29 avr. 2026
Dimensions :
37,2 x 24,6 cm
Poids :
3804 g
Langue :
Anglais
Pays d'origine :
Allemagne
Form, color, and typography—in addition to values and vision—can make or break a brand. Framed by a text by Pentagram’s Paula Scher and Michael Bierut, this book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.