Elements of brand design, the
Éditeur :
Taschen GmbH
ISBN :
9783836599788
Date de publication :
29 avr. 2026
Dimensions :
37,2 x 24,6 cm
Poids :
3848 g
Langue :
Anglais
Pays d'origine :
Allemagne
Form, color, and typography—in addition to values and vision—can make or break a brand. Starting with a text by Pentagram’s Paula Scher and Michael Bierut, this book explores the graphic elements in 100 case studies of renowned trademarks. Thanks to clever branding, the likes of BMW, Burger King, and Uniqlo have become desirable in their own right.