Trade fair design annual 2015/16
Auteur :
Marinescu, Sabine / Poesch, Janina
Éditeur :
AVEdition
ISBN :
9783899862362
Date de publication :
2 déc. 2015
Dimensions :
31,0 x 23,0 cm
Poids :
1650 g
Langue :
Anglais
Pays d'origine :
Allemagne
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.