Strategic brand management for b2b markets: a road map for organizational transformation
Auteur :
Sarin, Sharad
Éditeur :
Sarin, Sharad
ISBN :
9788132105220
Date de publication :
18 oct. 2010
Dimensions :
21,6 x 14,0 x 1,5 cm
Poids :
386 g
Langue :
Anglais
Pays d'origine :
Inde
With discussions on the three most respected Corporate brands in India - Tata, Larsen & Toubro and Infosys, the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.