Living brands
Auteur :
Farmer, Chris
Éditeur :
Komshe
ISBN :
9788686245458
Date de publication :
8 févr. 2022
Dimensions :
21,0 x 14,5 cm
Langue :
Anglais
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently