Marketing: reinventing the basics
Auteur :
Nowé, Igor
Éditeur :
Lannoo Publishers
ISBN :
9789020934052
Date de publication :
12 mai 2025
Dimensions :
24,0 x 17,0 cm
Langue :
Anglais
Pays d'origine :
Belgique
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.