Communication and pr from a cross-cultural standpoint: practical and methodological issues
Éditeur :
Presses Interuniversitaires Europeennes
ISBN :
9789052018775
Date de publication :
4 sept. 2012
Dimensions :
22,0 x 15,0 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Belgique
How should we approach cultural diversity in the workplace? This book aims to address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in present hybrid and cosmopolitan global organisations.