Dynamics of advertising, the
Auteur :
Botterill, Jackie / MacRury, Iain / Richards, Barry
Éditeur :
Taylor & Francis Ltd
ISBN :
9789058230850
Date de publication :
17 nov. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.