Contrarian branding: stand out by camouflaging the competition
Auteur :
van der Vorst, Roland
Éditeur :
BIS Publishers B.V.
ISBN :
9789063694630
Date de publication :
12 oct. 2017
Dimensions :
21,5 x 14,6 cm
Langue :
Anglais
Pays d'origine :
Nederlands
The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.