Hidden persuasion: 33 psychological influences techniques in advertising
Auteur :
Andrews, Marc / van Leeuwen, Matthijs / van Baaren, Rick
Éditeur :
BIS Publishers B.V.
ISBN :
9789063695316
Date de publication :
15 avr. 2019
Dimensions :
23,0 x 17,0 x 1,3 cm
Poids :
492 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?