Creative content kit: a method to ideate and create content strategy
Auteur :
Bender, Ana
Éditeur :
BIS Publishers B.V.
ISBN :
9789063695682
Date de publication :
20 avr. 2020
Dimensions :
15,5 x 12,0 cm
Langue :
Anglais
Pays d'origine :
Nederlands
Creative Content Kit is a four-step process for creating content strategy, inspired by ‘The System of Publishing’ theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.