Social marketing: concepts, strategies, and community applications
Auteur :
Jaisridhar, P. / Fernandaz, C. Cinthia / Thilagam, J.
Éditeur :
New India Publishing Agency
ISBN :
9789358878851
Date de publication :
11 juin 2025
Dimensions :
22,9 x 38,0 cm
Poids :
1190 g
Langue :
Anglais
Pays d'origine :
Inde
Merging theory and practice, this guide reveals social marketing’s power to spark community progress and behavioral change. This book outlines audience-centered planning, digital integration, field testing, and participatory strategies for crafting and evaluating campaigns in public health, education, and community development.