Agri. branding and market intelligence: insights for sustainable growth
Auteur :
Shaheen, F.A. / Sultan, Abid / Kachroo, Mohammad Mubashir / Rashid, Mudasir
Éditeur :
New India Publishing Agency
ISBN :
9789358879636
Date de publication :
18 mai 2025
Dimensions :
22,9 x 14,8 cm
Poids :
416 g
Langue :
Anglais
Pays d'origine :
Inde
Digital advancements and shifting consumer preferences challenge conventional agricultural marketing. Blending market intelligence, brand innovation, and tech like blockchain with supply chain optimization, this guide connects traditional practices to modern, competitive global agribusiness strategies.