Consumer demographics and behaviour: markets are people
Auteur :
Martins, Jo M. / Yusuf, Farhat / Swanson, David A.
Éditeur :
Springer
ISBN :
9789400793231
Date de publication :
26 janv. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Nederlands
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.