Multinational corporations and the impact of public advocacy on corporate strategy: nestle and the infant formula controversy
Auteur :
Sethi, S. Prakash
Éditeur :
Springer
ISBN :
9789401046114
Date de publication :
8 oct. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Nederlands
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations.