Advertising to children in china
Auteur :
Chan, Kara / McNeal, James U.
Éditeur :
The Chinese University Press
ISBN :
9789629961428
Date de publication :
31 janv. 2004
Dimensions :
23,5 x 16,2 x 1,7 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Hong Kong
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.