Advertising to children in china
Auteur :
Chan, Kara / McNeal, James U.
Éditeur :
The Chinese University Press
ISBN :
9789629961794
Date de publication :
31 janv. 2004
Dimensions :
22,9 x 15,3 x 1,1 cm
Poids :
327 g
Langue :
Anglais
Pays d'origine :
Hong Kong
About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.