Advertising and hong kong society
Éditeur :
The Chinese University Press
ISBN :
9789629962647
Date de publication :
1 déc. 2005
Dimensions :
22,8 x 15,4 x 1,4 cm
Poids :
372 g
Langue :
Anglais
Pays d'origine :
Hong Kong
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.