Restaurant chains in china: the dilemma of standardisation versus authenticity
Auteur :
Zeng, Guojun / de Vries, Henk J. / Go, Frank M.
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811309854
Date de publication :
23 oct. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.