Advances in kaiyu studies: from shop-around movements through behavioral marketing to town equity research
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811317385
Date de publication :
20 févr. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT).