Market segmentation analysis: understanding it, doing it, and making it useful
Auteur :
Dolnicar, Sara / Grün, Bettina / Leisch, Friedrich
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811342486
Date de publication :
19 janv. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;