Competitive advantage of customer centricity
Auteur :
Parniangtong, Sathit
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811351389
Date de publication :
12 déc. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.