Discursive constructions of corporate identities by chinese banks on sina weibo: an integrated sociolinguistics approach
Auteur :
Feng, Wei
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811351471
Date de publication :
9 déc. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.