Market research: the process, data, and methods using stata
Auteur :
Mooi, Erik / Sarstedt, Marko / Mooi-Reci, Irma
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811353444
Date de publication :
23 déc. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.