Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811363412
Date de publication :
4 avr. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.