Descriptive data mining
Auteur :
Olson, David L. / Lauhoff, Georg
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811371806
Date de publication :
16 mai 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book provides an overview of data mining methods demonstrated by software. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.