Ethics, social responsibility and sustainability in marketing
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811379260
Date de publication :
14 août 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.