Attention economy and how media works, the: simple truths for marketers
Auteur :
Nelson-Field, Karen
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811515392
Date de publication :
5 janv. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.