Consumption behaviour and social responsibility: a consumer research approach
Auteur :
Gupta, Karnika / Singh, Narendra
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811530074
Date de publication :
24 mai 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’.