Broadening cultural horizons in social marketing: comparing case studies from asia-pacific
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811585197
Date de publication :
11 nov. 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.