Advances in theory and practice in store brand operations
Auteur :
Huo, Jiazhen
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811598791
Date de publication :
6 janv. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.