Chinese local new luxury brands in a digitally empowered era: cultivation, transformation and upgrading
Auteur :
Lai, Hongbo
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811621475
Date de publication :
22 mai 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.