Socially responsible consumption and marketing in practice: collection of case studies
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811664359
Date de publication :
2 févr. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.