Managing innovation in organisations: fostering an entrepreneurial approach
Auteur :
Ratten, Vanessa
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811931024
Date de publication :
6 juil. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Each chapter in the book focuses on a different aspect of innovation from how to communicate ideas to commercialising innovation.