Social media marketing and customer-based brand equity for higher educational institutions: case of vietnam and sri lanka
Auteur :
Perera, Charitha Harshani / Nayak, Rajkishore / Nguyen, Long Van Thang
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811950162
Date de publication :
1 oct. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.