Integrated marketing communications for public policy: perspectives from the world’s largest employment guarantee program mgnrega
Auteur :
Kadia, Shriram
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811951176
Date de publication :
16 déc. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act).