Dealing with socially responsible consumers: studies in marketing
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811951282
Date de publication :
3 janv. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.