Research on the communication effects and mass media credibility in china: the foundational theory, evaluation methods and empirical analysis
Auteur :
Yu, Guoming
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811962448
Date de publication :
31 oct. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.