Artificial neural networks and structural equation modeling: marketing and consumer research applications
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811965111
Date de publication :
21 nov. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.