Branding bangladesh: from ‘bottomless pit’ to a ‘middle income’ country
Auteur :
Hussain, Imtiaz A. / Suma, Jessica Tartila
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811971945
Date de publication :
1 déc. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.