Export market orientation: a comprehensive literature review
Auteur :
Gani, Mohammad Osman / Faroque, Anisur R. / Takahashi, Yoshi
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811988066
Date de publication :
17 janv. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field.