Understanding singaporeans: values, lifestyles, aspirations and consumption behaviors
Auteur :
Kau, Ah Keng / Tan, Soo Jiuan / Tambyah, Siok Kuan / Jung, Kwon
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812387301
Date de publication :
18 mai 2004
Langue :
Anglais
Pays d'origine :
Singapour
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted.