Creative marketing for new product and new business development
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812772183
Date de publication :
10 sept. 2008
Langue :
Anglais
Pays d'origine :
Singapour
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.