Staying ahead of the competition: how firms really manage their competitive intelligence and knowledge; evidence from a decade of rapid change
Auteur :
Hall, Chris / Bensoussan, Babette
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812779069
Date de publication :
8 oct. 2007
Langue :
Anglais
Pays d'origine :
Singapour
Useful for those managers who have to make competitive decisions - decisions which affect the competitive success of a corporation or business unit. This book is based on research spanning a decade of dramatic competitive change. It provides information to managers to make good competitive decisions at various levels of the organization.